Insights Platform Rankings

Digital Media Rankings now report on traffic inclusive of social in addition to desktop and mobile. Please note that social media data is only reported for entities that have worked with Comscore to activate social measurement and is not reported for entities that have not activated this measurement.

Rank	Platform	Unique Visitors (‘000)	Reach (%)
1	Google Sites	278,413	100
2	Yahoo	249,329	89
3	Microsoft Sites	245,922	88
4	Paramount Global	241,123	86
5	The Walt Disney Company	240,260	86
6	Comcast NBCUniversal	239,440	86
7	Facebook	236,515	85
8	Amazon	236,226	85
9	Warner Bros. Discovery	214,745	77
10	Raptive (formerly CafeMedia)	183,050	66
11	Apple Inc.	178,564	64
12	Dotdash Meredith	177,652	64
13	Universal Music Group	175,865	63
14	PayPal	174,169	62
15	Fox Corporation	165,989	60
16	Freestar	154,022	55
17	Hearst	147,085	53
18	Penske Media Corp (PMC)	142,290	51
19	Twitter	139,914	50
20	Bytedance Inc.	136,647	49
21	Wal-Mart	135,986	49
22	Reddit	134,645	48
23	Spotify	132,279	47
24	The Orchard Music	127,815	46
25	Nexstar Inc.	124,574	45
26	USA TODAY Network	123,896	44
27	Mediavine	122,129	44
28	Wikimedia Foundation Sites	122,116	44
29	Zillow Group	119,278	43
30	BroadbandTV	116,918	42
31	Ziff Davis	116,835	42
32	VEVO	109,677	39
33	Pandora SiriusXM Media	102,785	37
34	New York Times Digital	94,477	34
35	Vox Media	94,158	34
36	eBay	93,232	33
37	Pinterest	93,184	33
38	Future Plc	92,838	33
39	Studio71 Network	90,935	33
40	Buzzfeed, Inc.	88,801	32
41	Netflix Inc.	87,495	31
42	Weather Company, The	87,421	31
43	Squareup Sites	84,065	30
44	RVO Health	83,170	30
45	QUORA.COM	80,336	29
46	TEMU.COM	79,903	29
47	Linkedin	78,895	28
48	Yelp	77,364	28
49	Trusted Media Brands	75,094	27
50	Adobe Sites	73,920	27